Webflow websites, integrated with your business applications.
One WebsiteOne System
We design and build your website in Webflow — then connect it to the CRM, online store, marketing tools and internal systems that actually run your business. Then AI and automation work quietly in the background, handling the routine work so your team can focus on the business.
Not every application has an open integration point. We'll tell you where yours stand before you sign.
The gap nobody owns
Every system works, just not together.
Your website is one vendor. Your CRM is another. Your invoicing or ordering system came from somewhere else. None of them talk. That's where customers and revenue leak.
01
Leads land in an inbox, not a pipeline
A form fill isn't the same as a lead your team can act on. If it takes a person to retype it into the CRM, some of it never gets retyped.
02
Half-finished purchases and enquiries just disappear
Someone starts a form or leaves items in a cart, and there is no system in place to follow up. Without a link between the website, the store and your email platform, that potential customer is gone.
03
Customer data never leaves the system it started in
No segmented follow-up, no win-back sequence, no way to turn a one-time buyer into a repeat one. The most valuable asset you own sits in a table nobody queries.
04
Orders and quotes get retyped into accounting
A sale closed on the site or in the CRM is re-entered by hand in QuickBooks or Xero. Invoices go out late or wrong, and some work never gets billed.
05
Marketing reports stop at the click. Revenue reports start at the invoice.
You can see what you spent and what you earned, but not which campaign produced which customer. So you keep funding the channels that feel busy.
What we build
A website that behaves like part of the business.
Six things, done properly. Wired into one system.
Websites, built in Webflow
Designed and built in Webflow, so your team edits pages, offers and content without waiting on a developer or filing a ticket.
Pages and content live in a CMS your team edits directly, while the design stays protected
No plugin stack to patch or renew: hosting, SSL, CDN and backups come with one plan
Custom-designed for your business, not a template: every layout and component is built around your brand, natively in Webflow
SEO and AEO built in: clean markup, fast pages and structured content give Google and AI answer engines what they need to recommend you
Your site, your account: you own the Webflow project and domain, and your content is exportable at any time
Systems integration
We're a systems integrator, not just a web shop. We wire your website into the applications that run your business, so data moves between them without anyone retyping it.
CRM and lead routing set up end to end
E-commerce and payment platforms connected
Custom API and webhook work where nothing off-the-shelf fits
Accounting and scheduling tools linked, so orders and bookings reach QuickBooks, Xero or Calendly without retyping
CRM & lead routing
Every enquiry lands where your team can actually act on it — not in an inbox nobody checks.
Form submissions route straight into HubSpot, Zoho or whatever you run
Lead scoring and routing rules configured, not assumed
No manual re-typing between systems
Online store
Shopify and other storefronts, wired to match the rest of the site instead of feeling bolted on.
Product content synced instead of duplicated
Checkout tracked properly across the domain handoff
Inventory and pricing stay accurate without manual updates
Digital marketing
The tools that turn a visit into a relationship — set up so they actually fire.
Email and SMS platforms connected at the point of signup
Google Business Profile and review flows kept current
Ad and analytics tracking intact end to end
Business process automation
Once your core systems talk to each other: using AI and automation to remove manual work from your team's day — not to bolt a chat bubble onto your homepage.
Enquiry triage and routing
Draft responses a human approves
Content and structured data kept current automatically
AI insights and analysis across your connected systems
How it connects
Your website is the front door. We connect everything behind it.
Here's the shape of a small business's stack, and where our work integrates into it.
Layer 01
Where the customer finds you
Demand arrives from more places every year, and less of it from plain search than it used to.
Google SearchGoogle Business ProfileSocialAI assistantsReferralWord of mouth
arrives at
Layer 02 — our work
Your website
Built in Webflow, owned by you, edited by your team. This is the only layer a customer actually experiences, and the only one you fully control.
Webflow CMSPage structure & formsDeep links into your systemsGA4 & Ads trackingSchema & Core Web Vitals
connects to
Layer 03 — our work
Systems integration
The connective work between the site and everything behind it — the part most web shops quote around instead of scoping.
CRM syncE-commerce syncMarketing platform syncCustom API & webhook work
writes into
Layer 04
Business systems
Your system of record and whatever line-of-business apps you already run. Mapping errors here are what produce the duplicate order or the lead nobody called back.
The layer that turns one customer into the next one. Almost always the least connected part of a small business's stack — and where AI automation does its quiet work.
MailchimpActiveCampaignGoogle Business ProfileAirtableClickUpZapier · Make · n8nAI-driven process automation
What a connected website is worth
Four numbers worth knowing before you spend anything.
45%Nearly half of consumers now use AI tools like ChatGPT to find local businesses, up from 6% a year ago. If AI can't quote your website, you're invisible in that conversation.BrightLocal, Local Consumer Review Survey 2026
62%Outdated hours, prices or contact details cost you customers before they ever call. A site your own team can update fixes it the same day.BrightLocal, Local Business Discovery & Trust Report (2023): 62% of consumers would avoid a business after finding incorrect information online
We cite sources because you can check them. These are industry studies and surveys, not Hazel River client results, and each figure comes from the year shown in its source.
The platform
We build in Webflow. Here's why.
A website should be easy for your team to update, reliable to run and ready to connect to your other systems. Webflow gives you the first two and a sound foundation for the third.
You edit it
Pages, offers and content live in a CMS your team updates directly. They edit content, not the layout, so nobody breaks the design.
It's fast by default
Global CDN, clean markup, image handling built in. Speed stops being a project and becomes the baseline.
No plugin stack to manage
Plugins accounted for 91% of the new security vulnerabilities found in WordPress in 2025. Webflow apps are reviewed before they're listed and only get the permissions you approve. The hosting, security and updates for the platform come from Webflow.
Your own domain, your own hosting account, your content exportable at any time. Not a bundled, per-site platform contract you can't leave.
It still needs wiring
Webflow builds the front end beautifully and knows nothing about your CRM, your store or your marketing tools. That gap is the job. It's the reason we exist.
The AI question
AI can build a page. Running a website is a different job.
AI tools can now produce a good-looking page in an afternoon. We use them ourselves, and for a simple one-page brochure that may be all you need. The trouble starts on day two, when the site has to take enquiries, stay current, load fast, pass an accessibility check and connect to the systems that run your business.
A page from an AI chat
What you get
A fast first draft, at almost no cost
A good fit for a single-page brochure or a quick test
Where it stops
Every change means another conversation, and edits can quietly break other parts of the page
No content editor, so your team can't update a price or a photo without help
No built-in forms, hosting, backups or rollback — you source and maintain each of those
Accessibility (WCAG 2.2 AA) and search-friendly structure aren't guaranteed, and nothing flags where they fail
A static page can't safely hold an API key, so live connections to your CRM or store need extra back-end work
A site built in Webflow
What you get
We can bring an AI-generated design into Webflow as a native, editable site, so you keep the speed of AI-designed mock-ups without giving up control
A CMS your team edits directly, with the design protected
Editors can change content without touching the design, and changes can be reviewed before they go live
Hosting, SSL, CDN and backups included in one plan
Forms, SEO controls and version history built in
Accessibility is part of the build: semantic structure, alt text, contrast and keyboard navigation are checked before launch, not after a complaint
Content lives in structured CMS fields as clean, readable text, so search engines and AI answer engines can find it and quote it
The site doesn't depend on one person's chat history: any Webflow developer can pick it up and maintain it
One accountable partner when something breaks
We use AI to work faster too. What we add is everything after the first draft: the build, the integrations, the accessibility work and the ongoing care. That way the site keeps working after launch.
The obligation most builders miss
Accessible isn't a checkbox. It's a build requirement.
Once your website is effectively the storefront, it carries a real accessibility obligation under the ADA. WCAG 2.2 AA is the practical standard regulators and courts point to, and it covers things that matter: color contrast, keyboard navigation, screen-reader labels, form errors that actually get read aloud correctly.
A template theme doesn't satisfy this by default, and most don't. We treat it as a build requirement, not an add-on.
Digital accessibility litigation in the United States is projected at roughly 6,176 lawsuits in 2026 — close to a 20% increase over 2025 and the highest volume tracked. 68% of these lawsuits target companies under $50 million in revenue — worth knowing if you assumed litigation risk scales with company size.
Source: UsableNet 2026 midyear report. These figures cover digital accessibility filings across all sectors. We're not going to invent a more specific number to make the point land harder.
How we work
Five steps. Fixed scope. No open meter.
01
Free discovery call
Forty-five minutes on your current website, your goals, and the business systems you're already running. No pitch deck.
02
Fixed-fee contract
A scoped, fixed-fee agreement based on what you actually need — not a time-and-materials meter that keeps running.
03
Design, iterate, approve
We design the site, iterate with you, and get it approved before a single line of it gets built.
04
Website development
Webflow is set up and configured, the site is built, and your integrations are wired in alongside it — not bolted on afterward.
05
Testing, training & go-live
Tested on real devices, your team trained on the CMS and the systems behind it, then launched.
Most owners don't lack the will to modernize their systems — they lack a partner who already knows how the pieces are supposed to fit together. Closing that gap is what the discovery call is for.
Engagement
Build it once. Then keep it running.
A fixed-scope build, then a monthly relationship that keeps the site fast, current and connected. Most clients want both; you can take the first without the second.
Initial project
Build & Connect
Custom scope, fixed price
The website, designed and built in Webflow, wired into your existing or new business systems. Typically four to eight weeks, depending on scope.
Design and build, mobile first
Built to your specific business and integrations
Content and structure in the CMS
Business application integrations, wired end to end
Technical SEO/AEO optimization built in from the start
AI-powered automations built
Team training and handover
From $1,899
Ongoing
Care & Improve
Monthly — no long lock-in
The site is built to run itself day to day. This is where we keep the parts that need ongoing expertise — automation, integrations and visibility — working as your business changes.
Design improvements based on how people actually use the site
Quarterly Business Review: performance, conversions, and what's new in Webflow's roadmap
AI automation monitoring, tuning and expansion
Technical SEO/AEO site reviews
Integration health checks
Priority technical support for site-specific issues
Priority access for new work
Ongoing training as your team or needs change
From $399/mo
Standalone
Assessments
Fixed fee — each
Accessibility assessment
$499
Your current site tested against WCAG 2.2 AA with accessibility testing tools
Findings prioritized by impact, with recommended fixes
Delivered as a report you own
AI readiness assessment
$499
AEO review of your current site: how easily search and AI answer engines can find and quote it
A map of where AI and automation could take manual work out of your business
Prioritized recommendations, delivered as a report you own
Do I have to replace my current software to work with you?
No. We build around what you already use. If a system is genuinely holding the business back we'll say so and show you the cost of staying, but replacing your stack is not a condition of working together.
Why Webflow rather than WordPress, or a drag-and-drop site builder?
Bundled site builders are quick and cheap and hit a ceiling on design and structure fast. WordPress is flexible, but it comes with an ongoing plugin and security burden. Webflow sits between: a real CMS your team can operate, strong performance out of the box, and no plugin stack to manage. If your situation argues for something else, we'll tell you.
Who owns the website?
You own the Webflow project, the domain and all of your content, and it's exportable at any time in open formats. The site is yours; we run and maintain it for you while you want us to.
How much does this cost?
A Build & Connect project is from $1,899 and is scoped to a fixed price before we begin. Ongoing Care & Improve is from $399 a month, with no long lock-in. Standalone accessibility and AI readiness assessments are $499 each. The discovery call itself is free.
Do you host my website?
No — Webflow hosts and secures the site directly, including uptime, SSL and backups. Our ongoing work is what happens on top of that: automation, integrations, SEO/AEO and design, not the hosting itself.
How long does a build take?
Four to eight weeks from kickoff to launch, depending on how many systems we're wiring in and how quickly content and decisions arrive. Integration work runs alongside the build rather than after it.
What happens to the content on my existing website?
You don't have to retype it by hand. Where your current site is on WordPress, we can pull your existing pages, posts and media directly and bring them into Webflow's structure, using AI to help with the reformatting and cleanup along the way. It's not always a perfect one-to-one move, so anything that needs a human eye gets reviewed before it goes live.
How does integration actually work, and will my systems let you do it?
It depends on the system. Some connections sync on a schedule, some run live, and where a vendor won't allow deeper access, we use their own widget or a clean link instead. Concretely, that means routing leads straight into your CRM, syncing product or service content, keeping analytics intact across any handoff, connecting your store or booking tool, and using automation to keep records current without manual re-entry. Many platforms let you issue your own API key, which is all we need; others restrict access to certified partners. We check what's actually open for your systems on the discovery call, rather than assume.
What do you mean by AI automation?
Once your core systems are talking to each other, we use AI and automation to take manual work off your team's plate — routing enquiries, drafting responses a person approves, keeping records and content current, and surfacing insights across your connected systems. It's not a chatbot bolted onto your homepage.
Can I get an assessment without committing to a full project?
Yes. The accessibility and AI readiness assessments are standalone services — useful on their own, and not conditioned on hiring us for a build.
Can you help with accessibility compliance?
We aim for full WCAG 2.2 AA conformance on every site and verify it with accessibility testing tools. We're a systems integrator, not a law firm, so we don't provide legal advice or certify compliance, but we treat it as a build requirement, not an add-on.
Do you specialize in one industry?
No. We don't have an industry focus. We build websites and integrations for any small business whose site needs to talk to the tools that run it. The stack looks different from one business to the next, but the discipline is the same: name the systems, connect what opens up, and be honest about what doesn't.
Get in touch
Start with a conversation.
Forty-five minutes, no deck. Tell us what you're running today and what's getting in the way. If we're not the right fit, we'll say so.
Thanks for reaching out to Hazel River Digital. We read every message ourselves and will reply within one business day to schedule your free discovery call.
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